Ads3 min read
Tracking for ads that lead to WhatsApp
Find out which ad each lead came from and send conversions to Meta straight from WhatsApp.
Create my accountHow it works now
When a lead arrives through a click-to-WhatsApp ad, ZapZap stores the full origin: ad, creative and click identifier. Funnel events are sent to the Meta Conversions API, and the Tracking tab shows campaigns, leads and the history of the events sent, with audience export.
What you gain
- The origin of each lead stored, down to the ad creative
- Events sent to the Meta Conversions API
- A tab with campaigns, leads and event history
- Audience export to Meta
What is stored
- The ad, its text, image and the click identifier
- The first origin of the lead, never overwritten later
What is sent to Meta
- Funnel events through the Conversions API, with automatic retries
- Event data enriched to improve matching
What you see
- A Tracking tab per number, with campaigns, leads and events
- The history of each event with the content sent and the response
- Audience export to Meta
Privacy
There are controls for the history and for how lead data is handled.